Wifi Hotspot Locations for Sale - is That a Good Thing?

Recent companies have been advertising wifi hotspot locations that are 'turnkey' (they can run themselves), and only cost between $13,000 and $20,000 to start. Is that good?

First of all, if it's so turnkey then why aren't they just popping off wifi hotspot locations left and right for themselves, is it their newfound generosity that has them 'sharing' the opportunities they have available. I'm not knocking the possibility of some companies to provide a business model, like in the restaurant business where they allow you to own a branded franchise for an initial investment in order to spread out locations in a more easier return on investment. However, wifi locations normally have an additional service or product that acts as an anchor for customers to come in and use the benefit of wi-fi to connect to the Internet thru broadband high speed access. Starbucks and Hilton Hotels are prime examples of a business model that has customers coming in for a service or product and then using wifi access as a secondary product/service.

Secondly, the potential for wifi hotspots cannot be limited to a cookie-cutter system that will fit everyone, after all if that were the case the other auto makers wouldn't be in business and we would still be driving 'Model T' Fords. Not to mention the fact that if you open a business with only wifi access as the only product/service available and then the community, town or city where your business is located decides to wirelessly enable the public transportation system like in the southern California city of Cerritos; guess what - your business just got knocked the flip out.

African American small business people have resources, and some may believe those resources are unlimited. But if you shell out $20,000 for a new business and after 6 months get locked out of your client base by a larger business or business model, you have lost more than your investment. A wifi business is not something that can be advanced as able to stand on it's own in the present day. In the example above the city of Cerritos is delivering wifi along with it's transportation system, which should probably increase ridership as people will opt to ride and check their email or just finish up a project as they go to work or to shop.

Look carefully at starting to use wifi in your business, research and see if there is a potential for competition to knock you client base out of the ballpark. Even then, when is your competition going to implement their wifi access and see if you have time to enhance your wifi service with coupons or other attractive services that may not be available to your competition. Wifi access will become a very powerful business asset in the coming year and more so in the future. Now is the time to get your feet wet, just check out your options in order not to get drowned out of business.

We can help give you your freedom back...and a whole lot more. M.D.T.G.

Daviyd Peterson: 12-year consultant, instructor, trainer of digital divide solutions for both home and business. Helps African American and minority Small Business Enterprises bridge the digital divide by becoming wireless Small Office Digital Offices (SODO).

daviyd@bluebottle.com

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Why Test Broadband Speeds?

Nowadays there is a proliferation of broadband speed tests on the internet. These have arisen in response to the growing difference between the speeds advertised by Internet Service Providers (ISP's) and the speeds actually received by consumers. More and more customers are finding that their speeds are far lower than what they are paying for and research by Moneysupermarket.com in 2007 showed that 44% of 43,000 customers were receiving only a pitiful HALF of the advertised speeds for their internet connections. This massive difference between advertised and received speeds has finally caught the attention of communication regulator OFCOM.

OFCOM has warned ISP's that they must be more transparent about the actual speeds consumers are receiving and there are calls from consumer panels to make ISP's contact customers within a fortnight of joining to inform them of their exact actual top speeds. OFCOM has also introduced, since Valentine's Day this year, important regulatory changes that give consumers freedom to switch ISP's if they are not happy with the service and speeds.

In the past ISP's could bully consumers into staying with them by charging them for changing providers and by creating delays that left consumers without a broadband connection for weeks, a situation that forces a lot of people to reluctantly remain with a provider they were unhappy with. Under OFCOM's new regulations, ISP's can no longer charge for switching to new providers. They must also ensure that the Migration Authorisation Code (MAC), the code which is given to customers to give to their new providers, is passed on within five days of the request. In the past ISP's would wait weeks before giving these codes to customers, in order to deter them from changing. Now under the new regulations consumers are protected from this practice.

These changes are part of what will be a continuing development of adequate regulatory standards that are needed for the booming broadband industry. As it becomes more integral to daily life, and bandwidth becomes more valuable, we will need to ensure that consumer rights are protected.

With these changes in mind, now is a really good time to do a test of your broadband speeds to ensure that you are getting what you are paying for, and that you CAN get what you are paying for. With many of the previous obstacles to changing providers removed, consumer freedom is far greater and worth taking advantage of to ensure you the best deal.

Broadband Wise Is The Premier Resource for Broadband Comparisons. With in depth reviews of Sky Broadband in your area.

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Internet Marketing Tips & Strategies

Setting up a website for your company can be a fairly easy task, but the hard part is taking the time to plan and ensure that your website is ready for online marketing. After you set up your site and before you even begin to consider an Internet marketing plan, it's important to create an environment in which your website can thrive within. Many smaller organizations often make the mistake of focusing all of their time and energy on Internet marketing but have neglected to lay the ground work involved with having a website for your business. The following are a few tips and strategies that can help you make sure your website is ready for Internet marketing.

1) Discover Your Niche Market -

It's important to have a niche market so that you can target specific customers with your information, advice, products or services. Once you've discovered your niche and targeted the customers buying into that genre, you can shape your web content and marketing strategies much easier. It's also important to remember that your target market online can be much different than your target market offline so the marketing strategies you use for customers actually coming to your business directly will probably be much different than the strategies you use on the web.

2) Keep In Touch With Consumers -

After you've developed your site with your target market in mind, you want to make sure you've done everything possible to facilitate the communication between your customers and your business. Brainstorm about the ways that consumers may want to access your company, whether it be through email, newsletters, or mailing lists. It's important to let your customers know that you're still around and there for them whenever they need your products or service.

3) Branding -

In order to build a strong customer base and create a name that consumers can trust, it's important to build a brand around your company. Rather than using a free website service, purchase a domain so that consumers know that you're a legitimate business. Just like a storefront or office, a businesses website should look incredibly professional. There should also be contact information somewhere on your website, including an address, email and phone number so that customers weary of paying for online services can be reassured that the business does in fact exist and is at least somewhat professional.

Once you've discovered your niche market, make sure you keep in touch with your regular consumers as well as prospective customers to ensure that your business is strong and will be around in the future. Create a professional image of your company in order to build trust and bring recognition to your businesses name. Remember that, just like any other business, a website represents your services so mediocre designs, content and images will not fool customers, but only turn them off to the product you provide.

James Copper is a writer for http://www.marketinglinx.com where you can find the best internet marketing strategies

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